Betsson is one of the most popular sports betting providers in Scandinavia, but little known in this country. The offer is backed by an original traditional company that is now listed on the stock exchange as a group. Accordingly, only a few customers from Germany are looking for a Betsson alternative. In principle, the offer is also convincing in many areas, so that Betsson is more of an alternative to the established providers. However, like any other provider, Betsson has some weaknesses that can tempt customers to look for another bookmaker. We present the most important sister sites to Bettson.
Betsson is part of the BML Group Ltd, based in Malta, where it is also licensed and regulated by MGA. Originally it was founded in Sweden in 1963 by Bill Lindwall and Rolf Lundström as AB Restaurang Rouletter and was mainly dedicated to the distribution of slot machines. Despite an obvious further development of the product portfolio, the company still has a branch in Stockholm and is part of the NASDAQ Stockholm Large Cap List. In total, it carries more than 20 different brands online. Betsafe has also been part of the company for several years. This enabled the Group to significantly improve its profile and number of customers.
In Germany, however, he is still regarded as the less well-known underdog, which many do not take into account when choosing a sports betting provider. The bookmaker is particularly convincing when it comes to the selection of betting options and offers more than 100 betting options in some cases. Soccer specialists can choose from 50 different leagues and competitions and thus receive enough choice in any case. In any case, the bookmaker has one of the biggest betting offers in the world. This is also due to its strong international orientation. Of course, each of the countries receives an offer tailored to the market, but this is usually available to all customers. In addition to football, the range of US sports, handball and tennis is excellent, but there are also e-sports, MMA, motor sports and many bets from business, politics and entertainment on offer. Of course, this is also a seasonal offer, which is converted accordingly in winter and then includes the most important winter sports. The offer can also score with many slots, live casino and poker.
Betsafe as strongest competitor?
Many people will certainly think of Betsafe as one of the first Betsson alternatives. After all, the bookmaker is now also part of the Betsson Group. However, the bookmaker cannot quite keep up, especially in the selection. Here the two bookies obviously try to occupy two different markets. Betsafe has made significant improvements, but is still not quite up to scratch. Nevertheless, Betsafe is very popular, especially in Germany. The company was founded in 2006 and was able to win the 1st FC Cologne as a partner. Accordingly, Betsafe is well known in the German football industry, quite in contrast to Betsafe.
Betsafe is also licensed by the Maltese Gaming Authority and may therefore legally offer its services within the EU. A real Betsson alternative is the bookmaker, especially for players who don’t appreciate the extensive selection and prefer to keep track of things.
Bet365 as important Betsson alternative
Bet365 is one of the providers that beats Betsson in terms of brand awareness in Germany, with almost 20 million registered customers worldwide and a turnover of GBP 1.5 billion in 2015. If you appreciate the gaming license from Gibraltar more than the Maltese one, Bet365 is the place to be. The company was founded in Stoke-on-Trent, Great Britain, so the proximity of the two countries makes Gibraltar a license worthwhile. Although the offer only went online in 2001, bet365 quickly established itself as one of the market leaders.
The reason for this is certainly the excellent selection, which is one of the reasons why we present Bet365 as a Betsson sister site. The betting offer includes more than 40 sports. Football fans in particular look forward to competitions from more than 50 countries, which of course also go into depth accordingly. Of course, there are also a similar number of regionally preferred sports and exotics. According to its own statements, the company is represented in almost 200 countries, which would be an impressive spread. A special highlight is also the large and professional offer in the context of the live casino.
Of course, bet365 also offers customers far more types of gambling than just sports betting. There is a casino with live casino, poker and various other games on offer.
Expekt is an outsider
Expekt is, like Betsson, originally a Swedish company. In Germany, thanks to testimonial Otto Rehhagel, it has quickly gained recognition in recent months, but in fact it was founded in 1999 and currently has almost two million customers. The company has a much clearer range of sports activities and offers around 20 different sports. In return, it offers many options with different betting options in the events. A highlight for all, which would like to lock not only sport bets, is the offer at special bets in the context of maintenance and politics.
A Betsson alternative is the sports betting provider beside the Swedish origin just also because of these often quite unusual bets.
Betfair with other business model
Betfair is considered to be the largest online sports betting exchange and is, of course, a Betsson alternative for anyone who goes the extra mile. The company was founded in 1999 and is based in London. According to its own information, it processes more than five million bets daily. Betfair also convinces many with an unusual business model. Customers can bet online against each other and agree individual odds. Betfair therefore only provides the infrastructure and retains part of the deployment as a service fee. It has no advantage when a customer loses money and does not actively attack the trade. Betfair is a Betsson alternative for us mainly because of its interesting business model. Betfair also offers a very good and wide range. Of course, football is also the most important sport here, but there are also dozens of other and more exotic sports in the extensive portfolio.
The gambling company also offers online casino, poker, exchange games, bingo or arcade. This means that gamblers receive most relevant types of gambling from a single source, which further enhances the offer.